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Organization and FAQ structured data: help machines name you correctly

Structured data (usually JSON-LD) is a machine-readable copy of facts that already appear on your pages. For a small business, the useful pieces are usually Organization (who you are) and, when you have real Q&A, FAQPage (common questions in a fixed shape).

Checked against schema.org and Google Search Central on 13 October 2026. Markup does not guarantee AI citations or Search features.

Organization: what Google says it is for

Google’s Organization documentation says homepage (or About) markup can help Google understand administrative details and disambiguate your organization in Search. Some properties work behind the scenes; others can influence visuals such as which logo appears. There are no required properties — add what applies.

Google recommends placing this on the home page or a single About page, not on every URL, and using the most specific subtype when it fits (for example LocalBusiness or OnlineStore).

Source: Organization structured data (Google) · type definition: schema.org/Organization

Minimal Organization example (must match the visible page)

Replace placeholders. Google’s AI-features guidance says structured data should match the visible text on the page.

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Bakery Ltd",
  "legalName": "Example Bakery ApS",
  "url": "https://www.example.com/",
  "logo": "https://www.example.com/logo.png",
  "email": "hello@example.com",
  "telephone": "+45-12-34-56-78",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Hovedgaden 1",
    "addressLocality": "Copenhagen",
    "postalCode": "2100",
    "addressCountry": "DK"
  },
  "sameAs": [
    "https://www.linkedin.com/company/example"
  ]
}
</script>

Useful fields for disambiguation (when true for you): legalName, vatID / tax IDs, sameAs profile URLs, physical address. Inventing identifiers is worse than omitting them.

FAQPage: still useful as structure — not as a Google FAQ rich result

schema.org/FAQPage marks a page whose main content is a list of questions and answers.

Important Google change (2026): Google deprecated the FAQ rich result feature (announced May 2026; documentation removed June 2026). So do not add FAQ markup expecting a special FAQ box in Google Search results. We still use FAQPage because:

• It encodes real Q&A in a stable shape other systems can parse
• Our free check looks for FAQPage JSON-LD and/or clear Q&A headings
• Visible FAQ text remains useful to people and to assistants that fetch the page

Sources: Google Search documentation updates (May–June 2026 FAQ rich result entries) · schema.org/FAQPage

Minimal FAQPage example

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Do you offer catering?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. We cater for 10–80 people in the Copenhagen area. Email hello@example.com with the date and headcount."
      }
    },
    {
      "@type": "Question",
      "name": "Where are you located?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Hovedgaden 1, 2100 Copenhagen, Denmark."
      }
    }
  ]
}
</script>

Put the same questions and answers in ordinary HTML headings and paragraphs so the markup is not the only place the facts exist.

What structured data will not fix

• Conflicting facts elsewhere. If directories, old press pages or social profiles disagree with your About page, assistants may still mix them up. Markup on your site helps your site; it does not rewrite the rest of the web.
• Blocked crawlers. If AI search bots are disallowed in robots.txt or at the CDN, they never see the JSON-LD. Fix crawl access first (crawler guide).
• Google generative features needing special schema. Google’s AI optimization guide says structured data is not required for generative AI Search features, and there is no special “GEO schema”. Keep using Organization as normal SEO hygiene.

Source: Google AI optimization guide · AI features and your website

Check your own pages

Our free check looks for Organization or WebSite JSON-LD, visible business facts, and FAQPage or Q&A headings. It does not score Search rankings or citations.

Run the free AI-readiness check